It Gets Better Project
Speaking out
The It Gets Better Project was created to uplift and empower those in the LGBTQ community. Wells Fargo has been a champion of this cause, and to celebrate, the company developed this ebook that compiles stories of hope from their team members.
Strategy
After conducting audio interviews, the internal communications team was unsure how to convert the raw information into compelling content. I suggested taking snippets from each interview to highlight the most compelling points, and then use typography and headers to guide the stories.
Services
Concept development and writing.