5ive Russians Wine
Harvesting a new brand of wine
A wine distributor in Northern California wanted to brand a new line, which they initially named Westphere. The company also had a long-term business strategy to launch additional lines over time.
Strategy
We suggested that as a new line, the company needed a label that would stand out among more recognizable brands. So we developed a unique storytelling concept and a new brand name, The 5ive Russians. This brand strategy created more consumer appeal at the shelf, and allows the company to produce additional sub-brands without any naming restrictions.
Services
Brand development (in collaboration with design firm Barretto-Co.), naming and copywriting for all five varietals.