BluePath Solutions

Breathing life into a traditional message
As a Market Access & Health Economics consultantcy, BluePath helps pharmaceutical companies to make more informed choices. But due to tradition and regulatory issues, smaller firms like BluePath often look and sound the same as bigger firms, which presents challenges when competing for contracts.

Strategy
To stand out, we suggested that management take some chances and be different. That meant bold design, bold headlines, and copy that simplifies typically complex messages into more every day language - while still retaining the necessary professionalism. Management gave us the thumbs up.

Services
Content strategy, concept development and writing. Collaborated with Avenue4Design.