Ibex Outdoor Clothing
Outdoor wool clothing, rebranded
Although Ibex makes some of the world’s best preforming outdoor clothing, only avid cyclists and east coasters were aware of the brand. Expanding reach required a new brand strategy.
Strategy
To appeal beyond the hardcore outdoor enthusiast, we developed new messaging, more lifestyle-oriented design and product naming, an updated brand voice, even more sophisticated retail fixtures.
Services
Collaborated with design firm Barretto-Co. to develop messaging and new brand architecture. Produced concepts and copy for POP signage, product naming, hangtags, product catalogs, packaging, and brand book.