Mentor

Empowering women to be their best
Mentor’s Ultrasculpt technology is targeted at doctor’s who specialize in body enhancement procedures. The company needed a print ad campaign that doctor’s could use to reach their demographic: Educated, high-income women over 40.

Strategy
Fear tactics wouldn’t work, or match the elegance of the company’s brand. We worked with the assumption that the audience was already considering body enhancement - they just needed to make the right choice. So we developed concepts that will empower and instill confidence.

Services
Concept development and copywriting.

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