DeepFlight

Science fiction is now a reality
There was a time when you needed a submarine to explore below the ocean’s surface. Now, if you have enough money, you can fly underwater with one of DeepFlight’s winged submersibles.

Strategy
DeepFlight’s affluent audience only cares about one thing: adventure. So the messaging and concept focused more on lifestyle and emotional benefits, with little mention of advanced technology.

Services
Concept development and writing

See the PDF