Bush Clinton Katrina Report
Telling the story of hope
After Hurricane Katrina devastated the Gulf Coast, former presidents George H.W Bush and Bill Clinton established a fund to help the victims. Upon closing, the fund required a final report. With a variety of audiences – from citizens to the media to politicians – the report had to be objective and non-partisan while conveying the fund’s emotional impact.
Strategy
I collaborated with the BCKF marketing team to develop a content strategy that would convey the who, what, where, why and how of the fund.
Services
Content strategy and writing for the entire 60-page report.